Do you know that you cannot effectively do email marketing if the only tool you have at your disposal is Gmail. This is because sending your commercial email on gmail by hand will cause your domain name to be banned and your email messages marked as spam (it happens a lot with Gmail).

Thus, this article is designed to show you the 7 of the best email marketing software available for you this 2019. We share compares their top features, pricing, and give you advice on how to pick the best tool for your individual needs.

Before we begin, let us quickly give you a brief background of Email Marketing.


How to Choose the Best Email Marketing Software in 2019

In this phase, we shall be discussing the things you should be looking for in choosing your ideal email marketing softwares.

Thus, below are the things you should watch out for when picking your email marketing tool:


Every entrepreneur would naturally want to spend as little as possible and still get the complete set of features as well as the best of tools. This means you  will need to make some compromises here and there to make it work.

Note that there are two main pricing models with most of the best email marketing softwares and they are:

  • Pay per email sent
  • Pay per contact – (That is per the number of people you have on your list(s))

First of all, you should know that both plans have their goods and bad’s (their pros and cons). For instance, when paying per email, you can often end up spending more if you’re communicating with a smaller list of people frequently. But if you are paying per contact, you will spend more if you have a big list but don’t communicate with them too often.

Here, we shall be presenting some common pricing scenarios when discussing the individual tools so that you will be able to make an informed decision based on your projected number of emails/contacts.


It is really funny to say that the best price to pay for anything is $0. But that is really the truth. Indeed, some of the best email marketing software do offer free plans. However, there are some limitations to it.
Although these limitations are not what you should worry about while testing the tool, however, they might prevent you from going too far once you’re using the tool in full swing.
However,  Free plans are undoubtedly good perks, but you should always compare what the tool will cost you once you outgrow that free plan. This is because in some cases, going for a paid tool from the start can be cheaper in the long run.


As you already every email marketing software will allow you to send plain-text emails, so that’s not a big deal.However, plain text won’t get you far regarding wowing your contacts, and especially if you’ve lured them in by offering a “newsletter.”

That is why we recommend some more excellent email designs to choose using the Templates Options Here. Ideally, your tool of choice should offer you enough of those so that you don’t have to hire designers or learn design yourself to be able to send good-looking emails.


You will obviously want the software of choice to be powerful and able to handle lots more than just “give you an email editor and a send button.”

The beauty of it is that the best email marketing softwares offers these features in a go. They all pack a ton of features that go way above just sending the email. However, below are somethings you can and should expect:

  • Visual (drag and drop) email builders. Design templates are one thing, but you also want to work on your emails in a friendly, visual environment – plus in a way that doesn’t require you to have any design skills.
  • Advanced reports. Those will let you check how effective your efforts have been. Good reports will let you know your email open rates, clicks, and other useful metrics.
  • Contact management. You want to be able to add contacts to different lists, see how engaged those contacts have been with your emails, update and move contacts around, segment them, etc.
  • Integrations with third-party tools. Integrations can be a very useful thing. For instance, you can benefit from connecting your email marketing softwares with things like CRM systems, project management tools, e-commerce softwares, or others; and transfer people’s information directly, hence streamlining your email marketing efforts.
  • Finally, you may also want your email to be getting reliably to its destination – your contacts/subscribers.


Automation is an awesome tool that are added to some of the best email marketing softwares. The idea behind Automation is to trigger emails, based on Pre-defined actions that your contacts takes.For Example, instead of you sending a standard broadcast email, Automation can help your email marketing softwares to push an email whenever your user abandons cart or interacts with one of your previous email messages.

With that being said, let’s now look at the following list of the best email marketing softwares!


Review on Best 7 Email marketing software | A Comparism

At this juncture, we shall be having some reviews and comparism on the bes email marketing tool. To do this, we have selected from the top and theleading companies that have made the shortlist. Below are the Top lists:

  1. SendinBlue
  2. Mailchimp
  3. Drip
  4. MailJet
  5. Benchmark
  6. OmniSend
  7. GetResponse

SendinBlue (

SendinBlue is one of the newest company in the email marketing space, But it is really making a huge impact. This is because of  their rich feature set, affordable prices, and easy to use interface. Also, SendinBlue is quite affordable in many regards.

One of the things that makes them unique  is their per-email pricing model. There are just two Softwares. The rest charge per email. All the other ones charge per contact. This means that SendinBlue is perhaps the perfect place to keep large lists of contacts you don’t contact often.

Below are some reviews on SendinBlue Email Marketing Softwares:

  • Free plan: SendinBlue has a free plan. You can only send 300 emails on the free plan per day. It also has an unlimited contacts capacity.
  • From: $25 / month; 40,000 emails / month
  • Features: Its features are rated 5 / 5
  • Designs: Its design is rated 5 / 5
  • Ease of use:  Lastly, its ease of use is rated 4.5 / 5

Finally, SendinBlue gives you the following features:

  •  Visual email builder
  •  Reports
  •  Contact management
  •  Integrations with third-party tools
  •  SMTP and Transactional email
  •  API
  •  Email templates
  •  Email marketing automation (perfect for e-commerce and drip campaigns)
  •  Landing page builder
  •  A/B testing
  •  SMS campaigns

Lastly, kindly take a look at the SendinBlue Builder tool at SendinBlue:

SendinBlue Builder tool


👉 Best Email Marketing Software Click Here to SendinBlue

Mailchimp (

Mailchimp is one of the biggest names in email marketing world today. It is considered as the leader among the best email marketing software.

It will cost you nothing to get started with Mailchimp. This will continue until the number of email sent is up to 12,000 emails (or when your contact is above 2,000). At this stage, the Mailchimp plans may become quite costly. For example, where yu want to send email to 3,000 contacts, you will be charged $50 / month.

Below are some reviews on Mailchimp.

  • Free plan: Mailchimp offers free Plan but with 112,000 emails per month; 2,000 contacts
  • From: $10 / month; unlimited emails / 500 contacts
  • Features: Mailchimp features is rated 5 / 5
  • Designs:  It’s design is rated 5 / 5
  • Ease of use: Lastly, the easy to us feature is rated  5 / 5

The good thing is that, when it comes to features and designs, Mailchimp has it all. Kinly take a look at some of the features:

  •  visual email builder
  •  reports
  •  contact management
  •  integrations with third-party tools
  •  SMTP and transactional email (via a separate add-on tool called Mandrill, paid extra)
  •  simplified email marketing automation
  •  landing page builder
  •  integrated with Facebook, Instagram, Google remarketing

You may also want to see how the Mailchimp’s dashboard looks like:

Mailchimp's dashboard

👉 Best Email Marketing Software Click Here to Go to Mailchimp

Drip (

Drip has a very interesting free plan allowing you to send unlimited emails. How you can only send to 100 contacts with the free plans. This free plan and its limitation could still fit into your plan is your contact list is not that big. For example, if you run a MiniMart, we recommend you test Drip out.

Sincerely speaking, Drip is surely a simplified take on email marketing software.  However,but it does come with a number of cool features as well as tools.

Most importantly, Drip has the easiest platform to use. This is actually the testimonies of quite a number of customers. Some even reported as follows: “If I could, I’d give it 5.5 / 5 for ease of use”

Let us take a look at some of the features of Drip

  • Free plan: Like we stated above, Drip a free unlimited emails plan. However, with the maximum of 100 contacts
  • From: The cost is valued at $49 / month; unlimited emails; 2,500 contacts
  • Features: The features are rated 4.5/5
  • Designs: The designs are also rated 3/5. Whereas the
  • Ease of use: is rated 5/5. This is just awesome.

Lastly, below are some of the features you can get from Drip:

  •  visual email builder
  •  reports
  •  contact management
  •  integrations with third-party tools
  •  email templates
  •  API
  •  email marketing automation
  •  campaign templates – Drip helps you build complete sequences of emails and not just a single message

You may also wish to see the Drip dashboard:

drip dash

👉 Click Here toGo to Drip

MailJet (

MailJet is a good alternative to some of the email marketing software featured here. Speaking from experience, sending big volumes of email will be quite be cheaper with MailJet than with the other tools.

For instance, if you have a list of 10,000 people, It will cost you $17.06 per month to send emails across to them you  If you were with Mailchimp. However, also note that MailJet offers unlimited contacts list in all their plans.

Furthermore, as it concerns  features, Mailjet has been up and doing. However, lets kindly take a quick review on the Mailjet  Email Services.

  • Free plan: There is a free plan with Mailjet with 6,000 emails per month and 200 emails per day. The free plan also comes with unlimited contacts.
  • From: The paid plan cost $8.69 per month with 30,000 emails per month. It also has unlimited contacts list.
  • Features: The features of Mailjet are rated 4.5/5
  • Designs: The designs are rated 5/5
  • Ease of use: Lastly, the ease of use is rated 4/5

Finally, below are some things you stand to get  with MailJet:

  •  visual email builder
  •  reports
  •  contact management
  •  integrations with third-party tools
  •  SMTP and transactional email
  •  API
  •  email templates
  •  work on your email as a team
  •  basic email automation features
  •  segmentation

You may also wish to see the Mailjet Dashboard here:

Mailjet Dashboard Email Marketing Software

👉 Click Here to Go to MailJet

Benchmark (

Benchmark is an interesting tool built specifically for email marketers. They are particularly proud owners of a speedy email designer tool. The user interface allows you to quickly build some great-looking emails. Apart from the nice email templates, you can also edit images straight in the Benchmark email design UI.

Furthermore, as it concerns the Price, Benchmark has a free plan that’s quite interesting. The free plans allows you to send 2,000 more email compared to Mailchimp’s plan. With benchmark, 3,500 contacts, will make you to pay $43.99 per month.

Below are simple review of the Benchmark plans and its features. The level of their ratings are as follows:

  • Free plan: yes; 14,000 emails / month; 2,000 contacts
  • From: $13.99 / month; unlimited emails; 600 contacts
  • Features: 4.5 / 5
  • Designs: 4.5 / 5
  • Ease of use: 5 / 5

Also, lets take a look at some of the features you can get on benchmark:

  •  visual email builder
  •  reports
  •  contact management
  •  integrations with third-party tools
  •  A/B testing
  •  inbox checker (to see what your emails look like in different email tools)
  •  email templates
  •  email marketing automation

Lastly, you may also wish to see the Benchmark email builder tool dashboard below:

Benchmark Email Marketing Software


👉 Click Here to Go to Benchmark

OmniSend (

Asides the fact that OmniSend does everything you’d expect a good Email Marketing Tool to do, OmniSend also comes with a viable e-commerce stores. OmniSend integrates their email with e-commerce integration feature which helps to pull products from your store and create good-looking emails to promote them.

Furthermore, there are tools for abandoned carts, order confirmation, coupon codes, and other useful features that can help you drive more sales and keep your customers.

Finally, OmniSend offers access to a nice email design tool along with some beautiful templates. Let’s take a look at some of the ratings of OmniSend.

  • Free plan: Yes, OmniSend has a free plan of 15,000 emails / month; 2,000 emails / day and unlimited contacts
  • From: The Paid plans starts from $8 / month; 15,000 emails / month; 500 contacts
  • Features: 4 / 5
  • Designs: 5 / 5
  • Ease of use: 4.5 / 5

Lastly, Below are some of the features of OmniSend:

  •  visual email builder
  •  email templates
  •  automatic product recommendations for e-commerce
  •  email automation features (abandoned carts, order confirmations, and other)
  •  send discount codes and scratch cards
  •  reports
  •  contact management
  •  integrations with third-party tools
  •  landing pages
  •  SMS campaigns
  •  A/B testing

You may also wish to see the OmniSend email builder tool dashboard below:

OmniSend email Best Email Marketing Software dashboard

👉 Click Here to Go to OmniSend

GetResponse (

GetResponse offers exactly the same set of services and features like the other one’s above. However, they offer these service with some significant innovations. Thus, you can always switch to GetResponse if you don’t like the User Interface of either SendinBlue or Mailchimp etc, for whatever reason.

Furthermore, pricing of GetResponse is quite similar with the ones above. However, there are some differences in specific tiers. For example, if you have less than 2,000 contacts, Mailchimp will be a cheaper option for you. However, where you have contact withinn the range of 2k-10k then GetResponse is cheaper option for you.

Let us kindly take a look at some of the reviews and ratings of GetResponse.

  • Free plan: GetResponse do not offer Free Plans. Allthere plans are paid plans.
  • From:  The paid plans ranges from $15 / month; unlimited emails; 1,000 contacts
  • Features: 5 / 5. Their features are rated 5 over 5
  • Designs: 5 / 5 Their Designs are rated 5 over 5 Also.
  • Ease of use: 4.5 / 5. The Ease of use is rated closely to 5 over 5.

Lastly, Lindly take a look at some of the the features of GetResponse:

  •  visual email builder
  •  reports
  •  contact management
  •  integrations with third-party tools
  •  email templates
  •  API
  •  email marketing automation
  •  landing page builder
  •  webinar module
  •  SMTP and transactional email

You may also wish to use this image to view the dashboard of GetResponse:


dashboard of GetResponse

👉 Click Here to Go to GetResponse


Which of the best email marketing softwares will i Choose?

If you’re still struggling to decide which one is going to be ideal for your needs, consider our recommendations below:

After considering customer satisfactions reviews, our comparison and editorial pick is on SendinBlue. This is because SendinBlue offers all the features you might need from email marketing softwares and at a very affordable price.

Compared to the other tools on the list, SendinBlue also charges per email. Thus allowing you to have unlimited contacts).

It comes a smart, reliable and virtually all featured free plan. This will help go far before even wanting to go for the paid plans or to pull your wallet out.

Alternatively, We may also rate rate Mailchimp high. This is because if you prefer to pay per contact as against pay per email, then Mailchimp is your best deal. Lastly, Mailchimp also comes with nearly all the features you might ever need. Above, their User interface is very friendly and easy to use.


Thanks for reading our article today.We hope this has been helpful! If you have any questions, you can always reach out to us directly. Kindly use the comment box below to contact us.

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