How to add a call to action button to your Instagram business profile | CTA

Learn the simple step to step guides on How to add a call to action button to your Instagram business profile Today.

Do you want to drive more sell using Instagram Advertisement and Marketing platform?

Are  looking for a way to let customers purchase from you without leaving Instagram? or do you want to sell tickets or take reservations on Instagram?

If you answers to the above questions is a big “Yes“, then this article is for you.

Our main aim here is to teach you how to set up Instagram action buttons to let customers do business with you via your Instagram business profile.  Although this may appear simple but it is not really as you think. To do this, we shall be showing you some images to help you grab it fast.

See Also: How to create the best Instagram marketing strategy | Learn 5 powerful tips

What are the Action Buttons that are Available on Instagram?

More recently, Instagram has a good collection of action buttons that fits  all business profiles. Although some profiles may not be allowed access to this Action buttons, business profiles now have access to this features.

Prior before now, the only action buttons were the Call, Text, Directions, and Email buttons. But now,  you can choose from four new Instagram call to action buttons made just for you. Below are some of the newly added action buttons.

  • The Book Action Button
  • The Buy Tickets Action Button
  • Start Order Action Button
  • Reserve Order Button

Note: The type of Instagram call to action button which will appear in your account or profile will directly tie into the app you select for the button integration. For instance, if you choose OpenTable, by default, the Reserve action button will be added to your profile.

Instagram call to action button

 

See Also: Marketing email tips – Why customers aren’t opening your marketing emails

How Do I Add Action Button to my Instagram Account or Business Profile?

The steps to adding an action button to your Instagram Account or Business Profile is quite straight forward if you know.

So to add an action button, you need to have integrated your existing account with a third-party app with which you plan to use. For instance, the Grubhub third party app allows customers to order food from your business profile. But first, you must have an active Grubhub Account. i.e It should be running and fully set up before now.

Once this are in place, then kindly follow the guides below to add an action button to your Instagram account.

  • Proceed to your business profile on Instagram.
  • Click on the Edit Profile button
  • Directly under the Business Information, click on  Contact Options.

See image below for guides:

Instagram Contact option

 

 

 

 

 

 

 

 

 

 

 

 

  • Select the Add an action button you want to show on your Instagram Account or Business Profile

You can see image below guides:

Add an action button

 

 

 

 

 

 

 

 

 

 

  • Choose the the action button you want to add to your business profile.  Note that you will be required to have an existing account with a third party partner app before you will be able to select them.
  • Note: You can decides to Visit the website of the partner you want to add to learn more.

Add an action button

 

 

 

 

 

 

 

 

 

 

 

 

 

  • Next, enter the URL for the account or page you use on the third-party app in which you want people from Instagram to be directed via the action button.

See Image below for guides:

Instagram call to action button

 

 

 

 

 

 

 

After you are done, Click on the Submit button to proceed.

Note: The moment you set up the action button, anyone who views your profile will see your action button. (s)

So, if anyone tap on the action  they’ll be redirected to your page or account with that external app. The rest of the reservation, purchase, or booking is conducted through that app.

For example, take a look at an example of purchase completed using Eventbrite:

Instagram call to action button

How to Create the Best Result Using the Instagram Action Button

The goal of adding the action button to your Instagram profile is to grow more brand awareness and make more money. This means you need to work hard to encourage more clicks and actions.

This is because merely place action button those not drive traffic to you. You must know some of the effective ways to influence more clicks and grow traffic.

Below are some good tips and how to effectively achieve your aim.

  1. Decide to Add a CTA in some of your post captions. This will let customers know they can book or reserve directly from your Instagram profile.
  2. Take advantage of the Instagram story posts to remind viewers to visit your profile and tap on the action button to make their reservation or orders.
  3. You can also decide to Put a short CTA in your bio description to encourage visitors to click.
  4. We also recommend that you Offer a coupon code exclusively for Instagram users.
  5. Lastly, Create urgency around ticket sales when promotion periods are ending or ticket sales are expiring.

Follow the guides above and thank me letter for showing you how to effectively use the  Instagram call to action button!!!!

See Also: Five Easy Steps on How to Write a Professional Business Proposal

How to Remove Instagram Call to Action Button

Lastly, If for any reason you want to to remove an action button at any time, Just follow this guides.

  • Go to the Edit Profile option on your profile
  • Locate the Contact Options screen again.
  • Select the Action button you want to remove and
  • Click on the Remove Action Button option at the bottom of the screen to remove it.

Our Conclusion

The Instagram Action Button is a powerful tool to help your business to drive conversions and for your customers to interact with you directly. Some persons refers to it  as a win – win feature that is aimed at helping your business grow and generate more revenue.

Lastly, we would want to know what you think about the Instagram Action ButtonPlease share your thoughts, make contributions or ask questions in the comments below.

However, thank you so much for reading this article today on How to add a call to action button to your Instagram business profile. Hope it was helpful?

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